The Team

    The people behind Pink Palms

    We are a boutique creative event agency producing corporate events, private celebrations and destination weddings across Europe. We work from three bases — Marbella (Costa del Sol), Mallorca and Sweden — and we produce events wherever the brief takes us, through a trusted network of venues and suppliers built up across Europe. Every client works with one dedicated contact from the first conversation to the last supplier invoice.

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    We started Pink Palms in 2024 because we believe events should feel deeply personal — never predictable or built from a template. We wanted to combine Nordic precision with local expertise, bold creativity and genuine care for every guest. Above all, we wanted to create experiences that bring people closer together and stay with them long after the final glass has been raised.

    Alexandra Alonso Nissen, Event Coordinator

    Fluent in Spanish, English, German, French and Danish, Alexandra coordinates international clients and suppliers across languages and cultures.

    Alexandra Alonso Nissen

    Event Coordinator

    Anja Al-Akabi, Leadership & Organizational Manager

    Anja leads leadership training and organisational development for management teams, strengthening collaboration and supporting sustainable growth.

    Anja Al-Akabi

    Leadership & Organizational Manager

    Anna Franzén, Senior Event Coordinator

    Anna leads weddings and destination events in the Balearic Islands, coordinating clients, venues and suppliers from planning through execution.

    Anna Franzén

    Senior Event Coordinator

    Daniel Malmkvist, Tech & Solutions

    Daniel supports the digital side of events, creating custom registration flows and tailored technology solutions for clients and guests.

    Daniel Malmkvist

    Tech & Solutions

    Jay Pettersson, Founder & Event Expert

    With more than 15 years in the event industry, Jay leads the creative direction and turns ambitious ideas into fully realised experiences.

    Jay Pettersson

    Founder & Event Expert

    Mats Larsson, Senior Event Producer

    Mats has led international productions since 1985, beginning with an 800-guest event in Gran Canaria and later producing events across Europe, the US and Asia.

    Mats Larsson

    Senior Event Producer

    Tene Sommer, Social Media Manager & Content Creator

    Tene creates social and event content across Instagram, YouTube, podcasts, newsletters, Pinterest and web — before, during and after each event.

    Tene Sommer

    Social Media Manager & Content Creator

    Tim Jonasson, Founder & CEO

    With a background in HR and people consulting, Tim leads Pink Palms' business strategy, structure and commercial direction.

    Tim Jonasson

    Founder & CEO

    The numbers we can stand behind

    Since 2024 we have produced 55 events across Europe — including 10 weddings, 25 private birthdays and four occasions with the Swedish national football teams — at venues including Puente Romano, Marbella Club, Kimpton and METT in Marbella, ME Marbella, Don Carlos, Nikki Beach, Boho Club and private fincas and villas across the Costa del Sol.

    How we work

    One dedicated contact. From the first enquiry to the final supplier invoice, you work with one person from our team — not a rotating desk.

    Planning you can see. Budgets and timelines are managed in shared, itemised working documents, so you always have a clear overview of costs and dates.

    We run the suppliers. For every event we source multiple quotes, handle the negotiations and coordinate every partner against one plan — so the value is checked and the detail is held in one place.

    Full cost transparency. You always see the full picture: all costs, our fee, and where the budget can flex.

    On the day. We lead the full setup, styling and final checks while coordinating every supplier and team member on site. We run the schedule in real time — cueing catering, entertainment, speakers and transport while managing the guest experience — solve any issues discreetly behind the scenes, and oversee the event through to the final breakdown.

    What we don't do

    We don't write, buy or exchange our own reviews. Every review is asked for honestly and earned.

    We don't publish a client's name, photos or event details without their explicit consent.

    We don't promise outcomes we can't guarantee. We tell you what we will do and what we have done.

    We don't offer day-of-only coordination or cookie-cutter event packages. We only take on projects where we can be involved early enough to shape the experience, and where the timeline and budget allow us to deliver at the Pink Palms standard.

    We limit the number of simultaneous events, so every client receives genuine senior-level attention.

    Planning a wedding? Our complete guide to planning a wedding in Marbella, Mallorca and Gothenburg explains when you need a planner and when you don't, and our weddings page shows what is included and what it costs.

    Frequently asked questions

    Do we have a single point of contact, or do we deal with different people?

    You have one dedicated contact throughout the journey, with a team behind them. The same person holds your planning together from the first conversation to delivery, while specialists in the team step in where they are needed. Our weddings and destination events in the Balearic Islands are led by Anna Franzén, Senior Event Coordinator. So you never have to repeat yourself to different people — one person owns the whole.

    Where do you work — only in Marbella, or in Sweden too?

    We are a boutique creative event agency founded in 2024, based in Marbella (Costa del Sol), Mallorca and Gothenburg/Sweden, and we produce events across the rest of Europe. We work on corporate events, private celebrations and destination weddings — from intimate dinners to conferences for 2,000 people. Tell us where you would like to hold your event and we will say how we can work there.

    Ready to meet us?

    We'd love to hear about your next event. Start a conversation — email hello@pinkpalms.es — and you'll be talking to the person who will run it.

    Start a conversation
    Pink Palms logo

    Pink Palms is a boutique creative event agency based in Costa del Sol, Mallorca and Sweden, producing corporate events, private celebrations and destination weddings across Europe. We combine creative direction with seamless execution to design experiences that are refined, intentional and unforgettable

    hello@pinkpalms.es

    Urb. Birdie Club 74, 29603 Marbella · +34 652 104 503

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